Decision Making In Your Career: "Ultimately, it is the desire, not the desired, that we love&qu

“Ultimately, it is the desire, not the desired, that we love.” Reminder from Nietzsche that two very different desires are often found in the exact same situation. Your ability to evaluate them is key! One of a Talent Manager / Coach's greatest and most frequently used tools is the ability to use the 3-I model on the fly. Many times it's a critical element to build out the next steps in a career or biz plan. The 3-I's are Issue, Institution, Interest. Specifically: Issue: What is the Issue at hand? Institution: Who is involved? Interest: What is that institution's interest in the Issue? Think about it from the perspective of renewing a contract, asking for a raise, or delivering a pitch to

Young. Hot. Cheap. That's not a Brand!

“Always be a first rate version of yourself and not a second rate version of someone else.” Your brand and ultimately your runway will be defined by originality, not imitation. At a framework, one of the first things we focus on with new clients is to build out a persona of a brand. Although the process is simple and timeless, the conversations and work can be brutal and eye-opening. There are three attributes that converge to create persona (Hint, they aren't Young. Hot. Cheap): Differentiators / Value Proposition Passions / Skills Audience / Clients Why is branding YOU important? Check out the article below "Young. Hot. Cheap. That's not a Brand" from August 2017:

"I'm the Millennial to follow"

Millennial this, Millennial that ......... I have a 27 year old rock star client that started our intro call with "well, I'm a millennial". Then just last week a 28 year old morning broadcast news anchor posted on her Instagram "I'm a millennial and I watch the news". After shooting her a text suggesting she stays away from label, her reply "Do tell, but I've heard it all". The reply to that is always pretty simple "I don't want to pile on, have a terrific weekend". This week I ran across a social profile/bio with the tagline "I'm the Millennial to follow". Really? We should follow you because you are 29 years old? So, other than the pitfalls of "knowing it all", why carve up your audience b

Your Elevator Pitch In 3 Simple Steps

Einstein once said “If you can't explain it to a six year old, you don't understand it yourself." Your Elevator Pitch is no exception and has 3 simple pieces ...... 1. Who You Are: This is a very brief overview; "I'm a University of Missouri-Columbia grad and I've been working as multimedia journalist at WXYZ TV since 2014" 2. What You've Done/Your Skills: "My ability to develop a story from concept to camera has been recognized as Emmy Award winning and along the way I've built a social media audience of 30k followers." 3. Where You Are Going/What's Next: "Having reached my goals of being the lead reporter in ___ (market), I'm ready to expand the scale and scope of my stories to a larger a

Today is Day ONE! Are You Going Where Your Career Could Be or To Where It's Been?

In light of recent events in the professional life and career of a client, thought it was a relevant reminder to post this article. This article It and many more on topic can be found here on my LinkedIn profile, at, or at our talent and career management company page “I skate to where the puck is going to be, not to where it’s been” One of the best quotes from the great one, Wayne Gretsky. Are you skating to where your career is going to be or are you stuck in where it's been? Below is an article written in March 2017 with a link to some Jared Lindzon insights on the job market in 2017 but more importantly, 5 things that could be impor

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