Your Elevator Pitch In 3 Simple Steps

Einstein once said “If you can't explain it to a six year old, you don't understand it yourself." Your Elevator Pitch is no exception and has 3 simple pieces ......

 

1. Who You Are:  This is a very brief overview; "I'm a University of Missouri-Columbia grad and I've been working as multimedia journalist at WXYZ TV since 2014"

 

2. What You've Done/Your Skills: "My ability to develop a story from concept to camera has been recognized as Emmy Award winning and along the way I've built a social media audience of 30k followers."

 

3. Where You Are Going/What's Next: "Having reached my goals of being the lead reporter in ___ (market), I'm ready to expand the scale and scope of my stories to a larger audience, specifically a top 10 market."

 

When you put these three pieces together you have built a simple elevator pitch, an important part of your brand communication.

 

"I'm a University of Missouri-Columbia grad and I've been working as multimedia journalist at WXYZ TV since 2014.   My ability to develop a story from concept to camera has been recognized as Emmy Award winning and along the way I've built a social media audience of 30k followers.  Having reached my goals of being the lead reporter in ___ (market), I'm ready to expand the scale and scope of my stories to a larger audience, specifically a top 10 market."

 

ok, now for fun "the best of elevator pranks" video (maybe NSFW):  https://youtu.be/uib7x5eO2s0

 

 

About Mike McNamara:

 

Mike has held C-Suite, Executive and Senior Sales, Marketing, Business Development, and General Management roles with Equifax, Cox Enterprises, WW Grainger, and Federal-Mogul Corporation. Mike has led organizations of over 1,500 associates and accountable for P&L responsibility in excess of $250M. 

 

Dedicated to giving back, Mike formed The MBAR Group in 2009 with the sole intent of providing career and business consulting services to the underprivileged and underserved. In 2016, he founded the media talent and career management company TalentBlvd. Today he coaches a number of high profile media personalities as well as holding advisory board positions guiding a number of multimedia and small business startups.

 

Mike earned his MBA from the Kellogg School of Management, Northwestern University and also holds a Bachelor of Science degree from Michigan State University. He is a past chapter President of the American Marketing Association. Mike and family split time between their adopted state of Missouri and family home in NW Michigan where their philanthropic causes include The Kingdom House - St Louis, BACN in Benzonia, MI., and Samaritan’s Purse, Boone NC.

 

 

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April 4, 2020