own it. eom

"The first step toward change is awareness. The second step is acceptance."

This #WednesdayWisdom quote from Nathaniel Branden. I might add steps three and four here. Three being 'accountability' and four is 'action'. We all excel at step four. Step one seems to be a blind spot for many. It's steps two and three where all the heavy lifting occurs.

One of the pieces of my private practice focuses on crisis management. Crisis, when it occurs in a career, is brutal. We attach our entire psyche to our work and our role in particular so when changes occur at work, many of us can't detach our personal from our profession.

Guilty! I've been there a number of times. Found myself in a dark place because I made a mistake that triggered a number of negative events that had an impact on me personally. Including unemployment. We brush it off as "cut backs" "downsizing" "lay offs" but in the end, we were chosen to leave over others. There was a reason for that. We need to be aware of why. We need to accept it. We need to be accountable. We need to take action, course correction if we expect a different result next time.

How about use of social media? What we do and say ultimately lives forever. The lack of understanding that EVERY post comes at a cost. Some add to the brand equity bank account. Some deduct. Some severely deduct. If you are compelled to share your personal opinions or beliefs around politics, religion, race, gender, age, etc, you need to understand that your audience is diverse and may not share the same. That's cool but accept that and be accountable.

Check this out. Chamath Palihapitiya, who was vice-president for user growth at Facebook, has said he feels “tremendous guilt” over his work on “tools that are ripping apart the social fabric of how society works” (see link to article here: https://www.theguardian.com/technology/2017/dec/11/facebook-former-executive-ripping-society-apart). Your social media post will have the exact same impact on your brand equity and audience engagement. Own it when it's ratings time right?

In summary, this 4 'A' approach change be critical to initiating change in our career and livelihood. We need to be aware of why. We need to accept it. We need to be accountable. We need to take action, course correction if we expect a different result next time.

About Mike McNamara:

Mike has held C-Suite, Executive and Senior Sales, Marketing, Business Development, and General Management roles with Equifax, Cox Enterprises, WW Grainger, and Federal-Mogul Corporation. Mike has led sales, service and operations organizations of over 1,500 associates and accountable for P&L responsibility in excess of $250M.

Dedicated to giving back, Mike formed The MBAR Group in 2009 with the sole intent of providing pro bono career and business consulting services to underprivileged and under-served markets. Today as founder | CEO of TalentBlvd, he coaches a number of high profile executives and media personalities as well as holding advisory board positions guiding a number of multimedia and small business startups.

Mike earned his MBA from the Kellogg School of Management, Northwestern University and Bachelor of Science from Michigan State University. He is a past chapter President of the American Marketing Association. Mike and family split time between their adopted state of Missouri and family home in NW Michigan where their philanthropic causes include The Kingdom House - St Louis, BACN in Benzonia, MI., and Samaritan’s Purse, Boone NC.

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