This is the best 10 minute LinkedIn hack that increases visibility to your audience, improves your profile appearance, and it’s completely free. It's time to focus on your headline .....
Your headline is made up of 120 characters that will auto populate with your current job and employer. It's both aesthetic and functional. Other than your name, this is one of the most searchable fields on LinkedIn.
Is there a better headline for your professional career than your current job? You bet there is! By using straight bars and spaces you can use keywords to increase your visibly in searches but it also can represent where you are headed, not where you are or have been.
Think about using keywords that describe your competencies, skills, brand - your NEXT job!
Check out this example:
Auto-Populated: Anchor at KVUE TV
Your Edits: Evening Anchor | Reporter | Managing Editor | Producer | Host | KVUE | FOX | ABC
You are on LinkedIn right now, go get it done! Waaaiiit a second, you might want to THINK about the 120 characters/keywords that best represents the future of your career........ if it’s not harder than it looks, you’re doing it wrong.
Be Bold. Be Great. Be Timeless.
About Mike McNamara:
Mike has held C-Suite, Executive and Senior Sales, Marketing, Business Development, and General Management roles with Equifax, Cox Enterprises, WW Grainger, and Federal-Mogul Corporation. Mike has led sales, service and operations organizations of over 1,500 associates and accountable for P&L responsibility in excess of $250M.
Dedicated to giving back, Mike formed The MBAR Group in 2009 with the sole intent of providing pro bono career and business consulting services to the underprivileged and underserved. Today as founder and CEO of TalentBlvd, he coaches a number of high profile business and media personalities as well as holding advisory board positions guiding a number of multimedia and small business startups.
Mike earned his MBA from the Kellogg School of Management, Northwestern University and holds a Bachelor of Science degree from Michigan State University. He is a past chapter President of the American Marketing Association. Mike and family split time between their adopted state of Missouri and family home in NW Michigan where their philanthropic causes include The Kingdom House – St Louis, BACN in Benzonia, MI., and Samaritan’s Purse, Boone NC.