How are YOU going to survive? Ever think about your station as your competition?

 

Everyday there is another analyst or consultant weighing in on how local TV can survive.  Forget about the station for a moment, how are YOU going to survive? Ever think about your station as your competition?

 

The industry is hardwired for churn. Contracting for example. 2,3, or maybe 5 year terms. If you are a ND / GM and your staff attrition is 25%-30% annually, your competition isn't other stations, it's the 10 renewals that are perpetually on your radar. Broken.

 

Compensation is driven by DMA market, experience, supply/demand of talent.  The station is being told to 'go local' but the last thing you want on your march to Chicago is to dig deeper in Kirksville or Grand Junction w/ your branding and social media. Broken.

 

There many misaligned pieces in any industry supply chain and certainly local TV has it's share like an Agent model with the unintended consequences of higher station payroll and lower take home pay for talent.  Broken.

 

Survival for talent is your ability to adapt, staying inside the industry while keeping one foot outside.  Change is inevitable and being able to navigate and become timeless is key. 

 

Check out this quick read on why (Market) Size Doesn't Matter:

https://www.linkedin.com/pulse/market-size-doesnt-matter-mike-mcnamara-1/

 

#tuesdaytruth photo cred: Adweek / C. Ariens 

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