Your Career As A Brand

If your career was a brand, what would it be? Think about the emotion that a brand can elicit. It can be admiration, security, inspiration, status, trust or consistency and comfort.

Are you gruesomely efficient with a smile? Do you obsolete yourself and reinvent with a next generation of you? Does your level of flexibility and service set the bars for others? Have you timed-out because of changing tech you couldn't keep up with? Do you prefer the rewards of risk and potentially living with the consequences?

Personal branding is the convergence of your talent, passion, differentiators, value proposition and your audience or client base. It's not an easy exercise because we too often look from the inside - out when it should have just the opposite lens.

So your career homework this weekend is easy. Think about what brand best represents your career to-date. How does it reflect your value proposition to your audience or employer from their perspective? How would you dial it up or change it if you could have a 'do over'?

Send over a message, I'd be interested in your brand identity, the reason, and whether you wish to double-down or fold.

Be Bold. Be Great. Be Timeless

About Mike McNamara:

Mike has held C-Suite, Executive and Senior Sales, Marketing, Business Development, and General Management roles with Equifax, Cox Enterprises, WW Grainger, and Federal-Mogul Corporation. Mike has led sales, service and operations organizations of over 1,500 associates and accountable for P&L responsibility in excess of $250M.

Dedicated to giving back, Mike formed The MBAR Group in 2009 with the sole intent of providing pro bono career and business consulting services to the under privileged and under served. Today he coaches a number of high profile media personalities as well as holding advisory board positions guiding a number of multimedia and small business startups.

Mike has a BS degree from Michigan State University, and MBA from the Kellogg School of Management, Northwestern University. He is a past chapter President of the American Marketing Association. Mike and family split time between their adopted state of Missouri and family home in NW Michigan where their philanthropic causes include The Kingdom House - St Louis, BACN in Benzonia, MI., and Samaritan’s Purse, Boone NC.

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