Einstein once said “If you can't explain it to a six year old, you don't understand it yourself." How many times have you been asked "Hey Susan/Sam, what do you do?" and you stumble through a verbose and convoluted answer?
You've wasted a terrific opportunity to make a lasting first impression. Your elevator pitch should be used as an important NABJ/NAHJ introduction or could be repurposed as your resume or LinkedIn summary.
It has 3 simple pieces ......
1. Who you are in a very brief overview; "I'm a West Coast native and a 2014 Mizzou grad. I've been working as a Reporter and MMJ at WXYZ TV in Detroit"
2. What you've done/your skills: "My ability to develop a story from concept and pitch to on-camera live hits and studio stand ups has been Emmy nominated. My work and personal branding has resulted in a social media following of more than 30,000."
3. Where you are going/what's next: "After working hard to improve my craft and becoming a lead reporter, I'm ready to expand the scale and scope of my stories to a larger audience, specifically a top 10."
When you put these three pieces together you have built a simple elevator pitch, an important part of your personal branding and you've made a lasting impression in a two minute introduction.
Go be great! #talentblvd