Living Outside-In: Impact of Social Media in your Career

I can't help but think of the impact social media and living Outside-In has had on the careers of media talent. What used to be a one-way push of carefully orchestrated content is now a real time 2-way exchange and mostly without filter.

Without question, social media has built careers but I believe there are four dangers we face when we begin to live Outside-In:

1. We begin to live essentially in fear of the approval of others and with fear comes doubt. We become paralytic. Remember, doubt kills more dreams than failure ever will.

2. When we react without filter, content lives for.ever. When the first person screen caps, maybe it's even highly edited, it will live forever in a digital world. Your emotional response to your hair, your dress, or your makeup sends a message to your audience. You've let someone hijack your personal brand.

3. We let others direct and manage our brand. We essentially begin crafting a brand to the approval of others and it's not the authentic you. Authenticity is a critical element to a timeless personal brand. Your difference, not your likeness will propel you forward.

4. There is a cumulative effect on where we end up. Think of a road map. Each time we take a fork we end up further and further from goals. We have lost sight of our destination.


You will NEVER find the place you are yearning for. You will never be satisfied or fulfilled living for approval, likes and retweets.

Forget living social, try living Inside-Out. Be the best YOU not a second hand version of someone else.

About Mike McNamara:

Mike has held C-Suite, Executive and Senior Sales, Marketing, Business Development, and General Management roles with Equifax, Cox Enterprises, WW Grainger, and Federal-Mogul Corporation. Mike has led sales, service and operations organizations of over 1,500 associates and accountable for P&L responsibility in excess of $250M.

Dedicated to giving back, Mike formed The MBAR Group in 2009 with the sole intent of providing pro bono career and business consulting services to the underprivileged and underserved. Today as founder and CEO of TalentBlvd, he coaches a number of high profile business and media personalities as well as holding advisory board positions guiding a number of multimedia and small business startups.

Mike earned his MBA from the Kellogg School of Management, Northwestern University and holds a Bachelor of Science degree from Michigan State University. He is a past chapter President of the American Marketing Association. Mike and family split time between their adopted state of Missouri and family home in NW Michigan where their philanthropic causes include The Kingdom House – St Louis, BACN in Benzonia, MI., and Samaritan’s Purse, Boone NC.

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