They Don't See Sunrises, They Wear Them

They don't see sunrises, they wear them. It's probably the most unnatural act ever. They intentionally set an alarm at 1:30 am to go stand in the dark waiting for the rest of the world to catch up.

Although they have bills to pay like everyone else, they don't do it for the money (much less $$ than you think). It's passion and ambition that drive a new breed of reporter call MMJ's (multimedia journalist). They write, shoot, and edit their work, alone, in the dark, while we are all hitting the snooze button.

As the business of News is changing and going more and more local to compete with digital content coming from virtually every mobile phone on the street, this role is where many of this month's J-school grads will find themselves. Market size and 50k watts no longer matters in the way it did 20 years ago. The ability to showcase yourself with fresh digital content via social media accounts has become a game changer.

This new breed of multimedia entrepreneur has an amazing branding opportunity.

Check out today's #WednesdayWisdom "(Market) Size Doesn't Matter":

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