MMJ's Need To Re-Think Their Brand and Toolbox

The face of Multimedia Journalism has changed and the COVID pandemic is a tipping point with no return to the traditional 'push' model. The new breed have tools in their career tool box rarely seen ten years ago.

Creating content on the fly with laptop, tablet or phone isn't the anomaly anymore. It's the expectation. Experience as an intern in a large market newsroom or a degree from a top 10 j-school isn't carrying the weight it used to. The path is now blurry and when things become blurry, everything looks the same.

Take digital content creator, producer, journalist, and host Laura Schweizer for example. Her path would not be considered traditional by old school ND's, maybe even scoffed. That said, it was her mad skills developed outside of the newsroom that was catching the attention of those managing a progressive multi-channel outlet.

Caught the attention of the TalentBlvd Team as well and we needed to get her on our site (see Laura and others on the site represent a new breed that doesn't wait for their employers to build their personal brand.

Young MMJs and Producers need to check out the article "If I Were A MMJ Today..."


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